How does culture matter for soft toys?

For Chinese people, Spring Festival is the biggest holiday of the year.

And in our culture, each year is named after an animal, which carries a specific meaning.

Specifically, 2026 is the Year of the Horse, symbolizing career sprints and business success.

Therefore, the market is filled with various plush animals shaped like horses. To capitalize on this trend, many factories have been producing them since the very beginning. This also highlights that cultural significance is a very important element, or a must-have, for toys.

Do you agree with us?